How does it work?
We are launching an application capable of creating a precise digital model of the human body via polygonal multidimensional scanning. It sounds complicated, but it’s extremely convenient for the user — their smartphone tells them how to position themselves in front of the camera and how to turn to match the prompt on the screen.
In less than a minute, a detailed digital model of the customer is ready.
Now, using any digital device, customers will be able to browse a huge catalogue of clothes, footwear and accessories, and “try on” only those items that fit them perfectly.
Customers can see, in real time, in full size and with all the nuances of the body type and fabric accounted for, how the clothes they chose fit them — even in motion.
The system suggests various outfits from the items that are a perfect fit.
The only thing left to do is choose.
No “perfect” models in the clothing catalogue — only the customer, in all their uniqueness. Business has never been so personal and interactive.
From the business perspective, this sales model assists, at the very least, in avoiding the payment of exorbitant rent prices for mall premises, or unreasonably high (when compared to their actual output) staff costs — customers will be able to pick out and “try on” clothes online, saving a whole lot of precious time with one click.
After choosing an outfit (the system will suggest items in matching sets), customers enter their delivery details, make the payment, and wait for their order to arrive at their address or pick-up point.
To sum up, no sales staff is involved in the purchasing process at any point, resulting in full self-service to mutual delight. Customers take charge of serving themselves through online communication channels, and only get the products that will definitely fit them.
Fit.me.
Global discounter
The catalogue features a huge range of products, with “all” the brands (manufacturers) — old and new, fashionable and not so much, for every style and budget.
The new business model allows us to create a wide distribution channel, and because of that, suppliers can offer great rates.
Aside from good purchase prices, the revolutionary discounter’s other advantages include:
- payroll savings due to total business automation (no unnecessary staff);
- no expensive retail space (no need to rent big premises);
- IT support equivalent to any other mid-sized business.
A “movie” about the new you
Customers get interactive personalized recommendations from “stylists” (in quotes because this role is mainly played by artificial intelligence guided by experienced stylists) through the app, messengers, or email — as often as they want.
Outfit recommendations will take into account previously purchased items.
For example, that pair of slacks you already own will go great with this coat and this scarf — check out how the outfit looks on you, everything is in stock, will be delivered the day after tomorrow, the discounted price of the set is 299.
Naturally, recommendations are generated automatically. Stylists work out the general rules, and then the system takes over to generate specific outfits and uses the sales performance data to independently improve, creating outfits that sell well — in ways that humans couldn’t possibly match.
Customers get their hands on a tool that allows them to interact with their appearance in a completely new way — a visual style constructor.
Creating “dependency”
After getting a taste of Fit.me, customers are hooked — and it’s very hard to quit.
With Fit.me, they can mix and match new items with the clothes they already own, right on their phone or on the website, create new looks and share them with their followers on social media.
Catalogue items are unobtrusively labeled as “matches your skirt” / “shirt”.
And now the clincher.
Uploading an item bought elsewhere into the virtual wardrobe is not an option.
Total automation
The only way to successfully implement a hyper-technological business model like this is to ensure comprehensive, ultimate automation of the entirety of the global business — wherever possible, replace the human with the machine. No “managers”, “operators”, “order distributors” — all business processes are automated.
The good news is that we don’t need SAP for a gazillion dollars (which, by the way, is not, nor will it ever be, automated to this degree). We have software solutions and competent professionals capable of accomplishing these tasks in a much more practical way.
For example, the platform on which we plan to launch Fit.me was used by Ulmart — the leader of e-commerce throughout Russia and the CIS, with a turnover of almost a billion dollars and an amount of daily transactions that required trillions of operations. Blumart, the largest DIY hypermarket network in Russia, also uses this platform.
The core of our IT team are Russian Olympiad winners — programmers and mathematicians.
So, what do we have?
- There’s still room in the market for a hi-tech clothing operator, offering a revolutionary customer experience;
- A ready product solution for automation of a global, high-transaction e-commerce business;
- 3D human modeling technology is already available, we just need to adapt it to our needs;
- An ambitious team — Russian mathematicians, programmers and marketing specialist with international experience;
- Vitaly Borschevsky, an Israeli citizen, at the front end of the team.
Combining the above will allow us to create a revolutionary Israeli start-up.
What do we need?
To develop the technology of mass digitalization of any clothing/footwear/accessories, which will then be quickly merged with a high-quality moving digital image (avatar) of a person. Every word matters.
That’s what the initial investment is for — research and development of a prototype for the technology for mass 3D merging of clothes (broadly speaking) and a person.
We estimate that the research phase will take up to a year.
The result will be a working prototype of the technology for scanning people and clothes, and then quickly merging the scans on a 3D moving image.
This will mark the end of the technical testing of the business model, and we will be ready to apply for a patent and continue developing the technology into a sellable product.
5–6 more months.
After that, only technicalities remain — websites, apps, warehouses, logistics, and, of course, marketing. A project as broad and impressive as this won’t go unnoticed.
Competition
So far, no one’s done anything like this.
There have been some feeble attempts to create so-called virtual dressing rooms, but what we’re offering isn’t just another “dressing room” — it’s development of a breakthrough technology that will disrupt several industries at once, and will become the platform for launching an innovative business model for clothing retail (to start with).
The technological groundwork for body, face and 3D object scanning has already been laid. There are also some visualization solutions — the filmmaking and video game industries are good examples of that.
But so far, no one’s combined these two practices into an entirely new dimension.
Not just clothes
Clothing retail is merely the first attractive opportunity to monetize the breakthrough technology of merging human models with real-life objects.
This technology will expand into other industries, not necessarily retail-adjacent, such as:
- medicine and cosmetology;
- design;
- security;
- video games;
- filmmaking;
- consumer goods, marketing (big data) etc.
Collaboration with social media and mutual integration of digital avatars offers vast marketing opportunities.
It doesn’t yet seem like the right time to predict the profit potential of licensing this technology, but there are no doubts that the potential is there.
Fertile ground
Launching the start-up in the US, the country with the most powerful economy, developed logistics and a receptive audience, seems the most promising.
The markets of Singapore and Hong Kong are similarly ready, but can’t match the US in volume.
They can be used as trial regions, where the project can be tested before a global launch in the US. Not only are these regions highly capitalistic, but they are also close to the largest Asian factories.
Despite the international, globalist approach, the brainpower will remain in Russia — Russian developers and mathematicians will be supporting and developing the IT infrastructure from Russia. For the time being, it’s a much cheaper, much more practical solution than sourcing the brainpower from elsewhere.
Money
The capacity of the clothing retail market that we intend to revolutionize is $ 3 000 000 000 000— three trillion dollars.
To save the readers’ time, we’re not going to mention specific investment amounts, timeframes and ROI plans — the task is so massive that it would be absurd to offer any kind of prognosis.
We’re inviting the wealthy to spearhead the global market revolution.
It will be fascinating.
How will it help people?
Freeing up more time for other things that matter instead of shopping.
Now, it’s cheaper to look good.
It’s nice to see people looking better.
Contribution to progress.
And we’ll make some money, too.
